Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced along with a choice of a new family saloon or a new Rolls Royce for upon the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for an apartment improvement company in Devon that has for years and years been retailing UPVC doors and windows. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal basis for this was males that the big boys in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of level of competition were offering. Getting in the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was beyond reach. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the push.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little difference between the door manufacturers here as each one of those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with the introduction of British Standards in the composite manufacturing industry, the manufacturing processes were extremely common.
Where some companies fell down though was when we asked them the actual were going to achieve to help us to sell goods. The lack of advertising support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shimmer. The ones that we chose as suppliers were easily recognisable as companies that placed heavy focus customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that always be cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from gonna do it . suppliers for years, so why if and when they not share the actual world start-up cost?
There were some companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or by simply proving samples free of charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to end up being the market leader in the longer term had obviously done their homework and deliver cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations too as promoting tool. Neutral has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including the web ordering gym.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA